HK inno.N’s bewants, a bold stride of K-Beauty in the US and Japanese markets!
January 23, 2024
HK inno.N’s bewants, a bold stride of K-Beauty in the US and Japanese markets!
Slow-aging skincare brand ‘bewants’, cemented its presence through Amazon in the US and Qoo10 & LOFT in Japan
Impressive 100% growth within 5 months since its first launch through US Amazon in July...Eye Serum Stick & Patch earned the Amazon’s Choice certification
Cica Collagen Lifting Cream secured a position in the top 100 on Japan’s online platform Qoo10 during Megawari period
Set to expand its presence in global markets with diverse marketing channels including collaboration events with local influencers and TikTok challenges
HK inno. N announced on 23rd that its slow-aging skincare brand “bewants” had a successful debut into the global beauty market.
The brand’s foray into global markets began with launching its products on Qoo10, Japan's major online platform, in December 2022, followed by an official entry into Amazon, the largest e-commerce channel in the US in July 2023. In February this year, the products of bewants will be meeting Japanese customers in 50 brick-and-mortar stores of LOFT, one of the country’s top three variety shops.
The brand experienced remarkable growth, with a 100% surge in sales within five months of its entry into Amazon. The Eye Serum Patch, the flagship product of bewants, secured the 13th position in the purchase ranking for anti-wrinkle eye patches. In addition, Cica Collagen Lifting Cream was ranked in the top 50 in the neck cream category.
Notably, both the Eye Serum Stick and Eye Serum Patch earned the coveted ‘Amazon’s Choice’ certification, making a mark on global customers as the ageless beauty solution of choice. The distinctive Amazon’s Choice badge is bestowed by Amazon based on comprehensive evaluations of customer reviews, product quality, and customer satisfaction.
bewants’ bold strides continued in the Japanese market, achieving a whopping 2,100% sales growth within one year of entering Qoo10 Japan. Cica Collagen Lifting Cream, introduced in 2023, secured a position in the top 100 of all lifting cream products during 'Megawari' period, a mega-sized sales event of Japan.
Amid a growing craze for K-beauty products worldwide, bewants presents a wide range of marketing initiatives, in tune with local beauty markets. The concept of the self-care brand is promoted through channels of local communities and influencers by the product offerings combining applicators (massage tools such as rollers) as represented by Eye Serum Stick and Cica Collagen Lifting Cream.
“bewants is expanding its territory for leaping into the ‘global No. 1 slow-aging’ brand, with the US and Japanese markets as the springboard where we meet continuous streams of interest and enthusiasm in K-beauty,” said a brand communications manager of bewants. “Going forward, we plan to further expand our presence in global markets such as Southeast Asia and Europe with strong communication with global customers through a range of marketing activities such as collaboration events in partnership with local influencers and TikTok challenges,” she further explained.
bewants, the ultimate slow-aging skincare brand for 20s & 30s, received the Expertise Vegan Europe certification of EVE Vegan, an independent certification body on the conformity of vegan products, in line with the brand’s ethos of sustainable and eco-friendly products. The brand’s strategy of targeting the self-care product market presents offerings that combine patented absorption-promoting delivery mechanism with an applicator that allows enhanced massaging effect. bewants’ product lines include the Phyto Collagen line: ▲eye serum stick ▲eye cream stick ▲eye serum patch, and the Cica Collagen line: ▲lifting cream ▲serum ▲toner ▲cleansing foam. [The end]