HK inno.N

Slow aging
cosmetics brand

If you feel your skin changing every day but are unsure which improvements to make, we suggest “bewants,” the functional and simple slow-aging brand that offers you healthy beauty from the regenerative powers of plants.
Experience slow aging with “bewants” that will make your wish come true regarding skin care.

A brand using plant-based ingredients that takes into account the well-being of nature, the environment and the next generation

Your infinite potential

“bewants” examined the diverse skin concerns of many people before launching the brand.
In the survey carried out by “bewants,” a total of 2,476 people in their 20s and 30s participated.
The survey results identified antiaging as the most significant skin concern among people in their 20s and 30s.

Patented skin-care technology

Along with the patented* absorption-promoting technology, the applicator** provides a deep massaging effect and helps absorb active ingredients for intensive and healthy skin care.
Experience daily changes in your skin with “bewants.” *No. 10-2086316 Cosmetic composition having excellent percutaneous absorption property
**Limited to some products only.

Eco-friendly materials and vegan certification

All “bewants” products have received Expertise Vegan Europe (EVE) VEGAN® certification from the Vegan France Interpro, an authoritative international vegan certification institution.
Every product released by “bewants” has passed the skin irritation test. Start your new beauty life for your skin and the environment with “bewants” products designed with eco-friendly packaging*, free from animal-derived ingredients, and have natural fragrances. *Limited to secondary packing materials only.