HK inno.N launches health functional foods
Jun. 1, 2020
HK inno.N launches 21 kinds of health functional food that is perfect for me 'Nutine'
- Expansion of health functional food business with various products such as fatigue, immunity care and stress care
- Launched 21 health functional food products such as fatigue/immunity care, stress care, and spirulina that are customized to the individual lifestyle
- Providing optimal nutritional balance and solution by containing only the functional ingredients necessary for modern people
Photo. HK inno.N (formerly CJ HealthCare) launched 'Nutine', a brand specializing in premium health functional foods suitable for the individual's lifestyle, and begins to expand the business of health functional foods in earnest.
HK inno.N (formerly CJ HealthCare) launched 'Nutine', a brand specializing in premium health functional foods suitable for the individual's lifestyle, and begins to expand the business of health functional foods in earnest. ‘Nutine’ consists of 21 products divided into management areas and ingredients such as fatigue, immunity care, stress care, spirulina and vitamin D. HK inno.N will release products that are customized to the lifestyle of both men and women.
Health functional food brand 'Nutine' introduced by HK inno.N is an abbreviated name of 'New routine of managing health (New+Routine)'. ‘Nutine’ was developed to provide the optimal nutritional balance and solution without overnutrition or deficiency through balanced nutrition design tailored to the lifestyle of Koreans.
In this release of the ‘Nutine’ series, there are a total of 21 products. Zinc is the main ingredient for immune function, “fatigue immunity care,” and “stress care,” which can help modern people control stress, 'Garcinia catechin', which can help consumers control their weight, 'Spirulina' and 'Coenzyme Q10' which can help antioxide.
‘Nutine’ was developed as a consumer-friendly design, considering that the body care areas and materials that each consumer is interested in are different and take multiple products accordingly. The feature is that it is made of a 'stacking' container so that various products can be stacked neatly. In addition, the product name is designed neatly and intuitively so that it is easy to see at a glance, and it is easy to pack and eat by applying a one-touch cap.
HK inno.N has existing health and beauty products, such as a hangover relieving product, red ginseng, and lactobacillus products. In line with the growth of the health functional food market, which is growing by more than 7% per year (source: Korea Health Supplements Association, 2016~2019), it launched a new health functional food brand, “Nutine,” and challenged the market with 21 new products.
An official from HK inno.N said, “Nutine is a premium health functional food brand that expands the choice by considering various lifestyles of individuals.” "We plan to continue introducing customized Nutine series that can keep busy modern people in an optimal nutritional balance," he added.
The newly launched Nutine series can be purchased through HK inno.N's official smart store (https://smartstore.naver.com/inno_n) and through open markets such as ‘11th Street’, Gmarket, AUCTION, and Interpark.